学术期刊服务

     Editor: Journal of Open Innovation: Technology, Market & Complexity

     Associate Editor: Data Science and Management

     Editorial Review Board Member: Journal of Product Innovation Management, International Journal of Entrepreneurial Behavior and Behavior

     编委会副主任：《营销科学学报》

期刊论文评阅人

     Journal of Operations Management

     Journal of International Marketing

     Journal of Product Innovation Management

     Journal of Small Business Management

     Journal of Business Ethics

     Journal of Business Research

     Management and Organization Research

     Asia Pacific Journal of Management

     Technovation

     Thunderbird International Business Review

     Australian Journal of Management

    Journal of World Business

    Journal of Environmental Planning and Management

会议论文评阅人

     American Marketing Association Summer/Winter Educators' Conference

     Academy of Management Annual Conference

     IACMR Conference

会议主席

     Academy of Management Annual Conference 2009

     Special Interest Group Chair, China Marketing International Conference, 2015, 2016.

     Co-chair, CIMaR (Consortium for International Marketing Research), Xi'an, 2016

     西安市场学研究论坛，发起人，西安，2019

     第三届中国营销战略研究论坛年会，西安，2020

     2021中国高等院校市场学研究会学术年会暨博士生论坛，西安，2021

基金外部评审人

     国家自然科学基金委资助科研项目

     加拿大人文社科资助科研项目

     香港资助局科研项目