Date:

2025-04-30

Title of Paper:

Base-of-the-Pyramid (BOP) Orientation and Firm Performance: A Strategy Tripod View and Evidence from China.

Journal:

International Business Review

Summary:

Corresponding author

Co-author:

Fengxia Zhu, Zelong Wei, Yongchuan Bao, Shaoming Zou

Translation or Not:

No

Date of Publication:

2018-03-28