张峤
- Associate Professor
- Supervisor of Doctorate Candidates
- Supervisor of Master's Candidates
- Date of Employment:2019-02-28
- Education Level:With Certificate of Graduation for Doctorate Study
- Degree:Doctor
- Professional Title:Associate Professor
- Status:Employed
- Alma Mater:天津大学
- College:The School Of Management
- Discipline:Management Science and Engineering
- Papers
A dynamic advertising model with reference price effect
Release Time:2025-04-30 Hits:
- Date:2025-04-30
- Title of Paper:A dynamic advertising model with reference price effect
- Journal:RAIRO-Operations Research
- Summary:A dynamic advertising model with reference price effect
- Co-author:张峤, Jianxiong Zhang*, Wansheng Tang
- Volume:49(4)
- Page Number:669-688
- Translation or Not:No
- Date of Publication:2015-09-02